Social Listening: Casa Pequena Taqueria

 Casa Pequena Taqueria 


For this social listening blog post, I decided to go with a local restaurant business called Casa Pequena Taqueria or CP Taqueria on Instagram. I decided to review this company because they have really good food and the business is run by a good family friend. I also used to work at CP Taqueria when it first opened up back in 2019. The restaurant's value proposition is simple and straight to the point: A homey place to eat high class Mexican food, and if you've ever been to CP Taqueria, you know that they follow this proposition thoroughly. To see what people are saying about CP Taqueria on social media, I went to their Instagram @cptaqueria. 
As you can see on the Instagram post, a lot of people like CP Taqueria. On this specific post it got 42 likes, and 2 comments, which were very positive. CP Taqueria commented back to those comments as well. This post is marketing the restaurant in general, but it specifically markets their yummy tacos. 
This is another Instagram post by CP Taqueria. The post was another one that is well liked at 38 people. There was also one positive comment on the post that CP Taqueria did reply too. This specific post is marketing and promoting the alcohol CP Taqueria has at their bar.  
For the last social media post, I went back to CP Taqueria's Instagram. This post was liked by 37 and there was also two really positive comments, both saying the entrée looks delicious. CP Taqueria commented back to these post encouraging the commenters to come in. The marketing done by this post is specifically towards the alcohol and entrees the restaurant has. 

As you can see from these Instagram posts, CP Taqueria is trying to promote their food and drinks that they serve at the restaurant. They do this in taking really nice photos of the food and drinks, and they also have very friendly looking models. CP Taqueria is doing pretty well with their marketing. They are on social media and they have plenty of ads online and all over the city of Lake Oswego. The only problem is that they aren't really doing anything remarkable. They have a lot of competition in the area, not only other Mexican restaurants, but also just other food restaurants. If they want to be a top restaurant in the surrounding area, they are going to have to bring in some sort of wow factor, but that's the hard part of the restaurant business, what wow factor can you bring in? I think they have a really nice place and their Instagram page is well put together. They give off that friendly relaxed vibe and I know they do well with customer service. Overall, CP Taqueria does a fantastic job at marketing, but they are going to have to keep it up, and even turn it up a notch if they want to continue to be successful. Another positive about CP Taqueria I have is how they always replied to their customers on social media. It didn't matter what the comment was about or if it was negative or positive, they always replied. This was a very good decision by the restaurant because it shows that the business cares about everyone that shows some kind of interest to their restaurant.  

I highly recommend visiting Casa Pequena Taqueria if you are ever in Portland and near Lake Oswego! 





  

Comments

Post a Comment

Popular posts from this blog

Marketing in the News

Image
 Rent in London's City Center Surges:        After scrolling through a couple of articles, I stumbled upon this article on the Bloomberg website by Olivia Konotey-Ahulu, and the article talks about how the prices of rent in London went up nearly 5% in the month of June. I chose to review this article because it is interesting to see how the pandemic is coming to an end and how that affects other countries marketing strategies with homes. This article goes over a lot of information, but I think the three main points are: Rent in London is slowly rising, The amount of renters in London grows everyday, and even though rent is rising, it is still almost 16% down from before the pandemic even happened. I don't believe this article has a specific company in mind, but I think the value proposition for everyone that is renting their home in London now is "safety is still the main concern, but money is a close second". This value proposition basically means that everyone still
Read more

Henry mcnish's Introduction Blog for BA223

Image
 Hello Everyone,  My name is Henry McNish and I am a second year student at LBCC. I am a Business Administration major and I am taking this class so I can get my associates degree and move on to a four year. I also think this class is going to be very beneficial for me and my upcoming careers, whatever those may be. I am most interested in learning about advertisement and how to sell products and make relationships with the people I want to sell too. Like Rob, one of my passions outside of school is sports. I love all sports, but my favorites are football, basketball, and soccer! I played tons of sports growing up including those three plus baseball, lacrosse, Golf, Tennis and track & field. Now instead of playing I love to watch sports and I usually spend about and hour or two watching whatever sport is on that day. The start of the the pandemic was really rough because there was no sports on tv for so long! Excited to start posting on here more!
Read more