Social Listening: Casa Pequena Taqueria

 Casa Pequena Taqueria 


For this social listening blog post, I decided to go with a local restaurant business called Casa Pequena Taqueria or CP Taqueria on Instagram. I decided to review this company because they have really good food and the business is run by a good family friend. I also used to work at CP Taqueria when it first opened up back in 2019. The restaurant's value proposition is simple and straight to the point: A homey place to eat high class Mexican food, and if you've ever been to CP Taqueria, you know that they follow this proposition thoroughly. To see what people are saying about CP Taqueria on social media, I went to their Instagram @cptaqueria. 
As you can see on the Instagram post, a lot of people like CP Taqueria. On this specific post it got 42 likes, and 2 comments, which were very positive. CP Taqueria commented back to those comments as well. This post is marketing the restaurant in general, but it specifically markets their yummy tacos. 
This is another Instagram post by CP Taqueria. The post was another one that is well liked at 38 people. There was also one positive comment on the post that CP Taqueria did reply too. This specific post is marketing and promoting the alcohol CP Taqueria has at their bar.  
For the last social media post, I went back to CP Taqueria's Instagram. This post was liked by 37 and there was also two really positive comments, both saying the entrée looks delicious. CP Taqueria commented back to these post encouraging the commenters to come in. The marketing done by this post is specifically towards the alcohol and entrees the restaurant has. 

As you can see from these Instagram posts, CP Taqueria is trying to promote their food and drinks that they serve at the restaurant. They do this in taking really nice photos of the food and drinks, and they also have very friendly looking models. CP Taqueria is doing pretty well with their marketing. They are on social media and they have plenty of ads online and all over the city of Lake Oswego. The only problem is that they aren't really doing anything remarkable. They have a lot of competition in the area, not only other Mexican restaurants, but also just other food restaurants. If they want to be a top restaurant in the surrounding area, they are going to have to bring in some sort of wow factor, but that's the hard part of the restaurant business, what wow factor can you bring in? I think they have a really nice place and their Instagram page is well put together. They give off that friendly relaxed vibe and I know they do well with customer service. Overall, CP Taqueria does a fantastic job at marketing, but they are going to have to keep it up, and even turn it up a notch if they want to continue to be successful. Another positive about CP Taqueria I have is how they always replied to their customers on social media. It didn't matter what the comment was about or if it was negative or positive, they always replied. This was a very good decision by the restaurant because it shows that the business cares about everyone that shows some kind of interest to their restaurant.  

I highly recommend visiting Casa Pequena Taqueria if you are ever in Portland and near Lake Oswego! 





  

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