Posts

Showing posts from July, 2021

Social Listening: Casa Pequena Taqueria

Image
 Casa Pequena Taqueria  For this social listening blog post, I decided to go with a local restaurant business called Casa Pequena Taqueria or CP Taqueria on Instagram. I decided to review this company because they have really good food and the business is run by a good family friend. I also used to work at CP Taqueria when it first opened up back in 2019. The restaurant's value proposition is simple and straight to the point: A homey place to eat high class Mexican food, and if you've ever been to CP Taqueria, you know that they follow this proposition thoroughly. To see what people are saying about CP Taqueria on social media, I went to their Instagram @cptaqueria.  As you can see on the Instagram post, a lot of people like CP Taqueria. On this specific post it got 42 likes, and 2 comments, which were very positive. CP Taqueria commented back to those comments as well. This post is marketing the restaurant in general, but it specifically markets their yummy tacos.  ...

Marketing in the News

Image
 Rent in London's City Center Surges:        After scrolling through a couple of articles, I stumbled upon this article on the Bloomberg website by Olivia Konotey-Ahulu, and the article talks about how the prices of rent in London went up nearly 5% in the month of June. I chose to review this article because it is interesting to see how the pandemic is coming to an end and how that affects other countries marketing strategies with homes. This article goes over a lot of information, but I think the three main points are: Rent in London is slowly rising, The amount of renters in London grows everyday, and even though rent is rising, it is still almost 16% down from before the pandemic even happened. I don't believe this article has a specific company in mind, but I think the value proposition for everyone that is renting their home in London now is "safety is still the main concern, but money is a close second". This value proposition basically means that everyone...